New GI Video Case Studies

We've recently made live on our site and on YouTube two new video Case Study Overviews covering the UPS Paperless Game project and the PC Mall Reignmaker VoIP project.

On our site click under Work > Strategy to view nice Flash versions.

Here's an embedded YouTube version too.

GI's Halloween Classic "Zombie Interactive"

Just like watching Charlie Brown's the Great Pumpkin on Halloween it's time for us to post again our classic "Zombie Interactive" video skit from 2005.

GI Takes Gold and Silver IABC Flames for UPS and Reignmaker

We're proud to announce we took a Golden Flame Award for our work in the PC Mall Reignmaker Website and a Silver Flame for the UPS Paperless Adventure at last night's 2008 IABC Awards Ceremony.

Check out the work at pcmall.reignmaker.net and paperlessgame.ups.com

We've also added two new video Case Studies for these projects on our main website under Work > Strategy.

Your Visitors Expect Social Media

It's true... A recent study of online American consumers found 93% of them expect companies to have a social media presence. With stats like that you've got to upgrade your online social media efforts. There's a big variety of ways to "spread the word" (YouTube, and Facebook, and Twitter, and MySpace, and Flickr, and blogging. etc.).

If you want to get a creative edge on social media, give Going Interactive a shout.

PS. If you are reading this then you are on our blog. That's social media!
(image from Going Interactive's Flickr Site)

Viral Videos are Integral

A recent article found on MarketingVox spoke about the interest marketers have in utilizing online viral videos.

The "Viral Video Marketing Survey" surveyed ad-agency executives and media buyers and found that 80% are "very familiar" with viral video. Some 72% say their clients are "interested"or "very interested" in using viral video as an integral part of their marketing campaigns.

The majority of ad execs (56%) also reported being "pleased" with the results of a viral video campaign, while less than 3% say they have been displeased.

More than nine out of ten (92%) marketers labeled "exponential views" as the leading benefit to viral video marketing, followed closely with 87% choosing "brand engagement." Online reach and the brand seen as "forward thinking" were also rated as highly positive factors.

If your company is looking for a creative approach to online social media, contact Going Interactive today.

Future Foundation & Going Interactive

Going Interactive is working with the local East Point non-profit organization - The Future Foundation to design and produce a dynmaic flash based website for tweens and teens which will include polls, quizes, lessons, and a fun online game.

The Future Foundation was started by pro NBA star Shareef Abdur-Rahim. Future Foundation is committed to shaping today’s youth into productive and responsible citizens. We believe that children are the key to our future and to sustainable change. Established in 2001, the agency exists because of visionary and founder, Shareef Abdur-Rahim. A Sacramento Kings Forward, Cal basketball star, coach, and Trumpet Award recipient, Abdur-Rahim envisioned an agency dedicated to supporting the youth and neighborhood, in which he grew up.

GI recently went for a photo shoot in order to include some of the real kids in the site design. Here's a sneak peak at the chosen design GI created and a candid photo of GI onsite. The site is expected to go live by early 09.

Two IABC 2008 Golden Flames for Going Interactive

We're proud to announce Going Interactive has two winners in two categories in this years IABC 2008 Golden Flame Awards.

Firstly for our work on the "UPS Paperless Adventure" and secondly for the "Reignmaker VoIP for Business PCMall Portal".

The actual award event is Tuesday, October 21, at the Renaissance Waverly Hotel. We'll find out at the event exactly which versions of Golden Flames won that night (Bronze, Silver, Gold).

Drink Coffee. Do Good.

A simple concept to think about. Well, it's actually true. The Land of 1,000 Hills Coffee House in Roswell IS doing good. The Land of a Thousand Hills Coffee is a place where you can have a high quality cup of coffee and know that it also provides a Living Wage to coffee growers, micro-finance loans to widows, and engages redemption in a very tangible way across the world.

Land of a Thousand Hills Coffee is on a mission to provide excellent coffee, support sustainable economic development, and to be a catalyst for reconciliation in Rwanda.

Besides all the good they do... it tastes good too!
A warm welcome awaits you at the Land of a Thousand Hills Coffee House in Historic Roswell, GA! We boast a laid-back atmosphere, large outdoor patio, free wireless internet, tempting pastries and desserts, and excellent coffee by the bag or the cup.

Going Interactive donated free of charge our services (to help do some good) and designed this WordPress driven blog style site for the local Roswell location. The coffee house can now totally control their site, upload photos, videos and more. If you're in the area, stop by and drink up!

"Drink Coffee. Do Good."

Fall Image

Fall is in the air here at Going Interactive (or at least in the South). The sun is beginning to change where it begins and ends each day. This was shot with my iPhone this morning as the sun was shinning through my office window.

- Jason Davenport