New Hospitalogic Site Now Online

Going Interactive just completed the design and development of the new Hospitalogic website.

Hospitalogic (HLG) is a family of companies integrating leadership and business skills from within and outside healthcare; with the practice of medicine to create innovative strategies that achieve quantum success in community hospitals.

GI helped roll 4 company sites into one successful destination. The site also has a interactive cost impact ROI calculator and a Leadership Blog for on-going white papers, updates and assistance in SEO.

If your company needs help with a creative online strategy, design and development - contact us today.

Project Process: GATC Part Four (Green Screen Work)

While our scene was being colorized we held a 1/2 day video shoot of Ron and Kim in our Going Interactive Green Screen Studio. The footage was digitized, edited and made ready to go into our Flash piece.

Project Process: GATC Part Three (Colorizing)

After the inked version of the scene was approved we moved on to colorizing.

Next up: Green screen work

Project Process: GATC Part Two (Rough Sketches)

After analyzing the reference photos we moved on to producing rough pencil sketches of the scene and then a final inked version. (Thanks to Mike Dyson at Guerrilla 808 Studios helping us out with this.)

Next Up: Colorizing

Project Process: GATC Part One (Reference Photos)

Our first step in creating the new Flash based promotional site for Ron Clark's Great American Teacher's Club was to visit the Ron Clark Academy and take reference photos for the "scene" of the Flash site.

Half of Adults Text, Blog, Use Other Social Media

This is some interesting data...

Over 50% of US adults use text messaging, blogging and other types of social media to regularly communicate with others.

For those 18-34 years old, the reigning form of personal communication is social media, which 85% of those in this age group say they use to connect with people they know. Read more here.

If you're reading this and thinking "wow?!", then email Going Interactive and let's see what kind of creative social media campaign we can get started on.

Contact us by email at Info@goinginteractive.com.

Tweens ARE online & they like to search to shop

The research shows that a huge majority (83 percent) of tweens (age 10-14) spend at least an hour online per day, compared with 68 percent reporting they watch an hour of TV per day. That's big news for online products and services.

However, there's a couple other interesting points...
A minimum of 40 percent of tweens reported using search to gather more info about products/services about which they'd seen an ad. Some 78 percent said they use Google most often; 14 percent cited Yahoo instead.

Don't forget about the social sites too now - Six in 10 visit social-network sites at least once a day.

If you want to see all the fun charts and data, check out this Marketing Charts site.

All in all, if your audience is upcoming tweens (who are some of the first to grow up being on computers) then give Going Interactive a call or email to get the conversation started.

Going Interactive Designs New FLOWMETRO.com

We're proud to announce the tasteful new site for the FLOWMETRO Group is now online.

FLOWMETRO Group (“fmG”) is a progressive real estate investment, brokerage, and advisory firm based in Atlanta. Since 1999, our principals have systematically and successfully completed more than $800 million in transactions in some of the most dynamic and transitional urban and suburban infill areas of the Southeast.

GI designed and developed the new site to be marketing savvy and SEO friendly.

Check out the site here.

GI and Ron Clark Green Screen Shoot

We're delighted to be working on a new site for famous educator Ron Clark of the Ron Clark Academy.

We had a blast filming Ron and RCA Co-Founder Kim Beardon in our green screen studio recently.

Check back as we post progress as we develop a the site for Ron and Kim's new "Great American Teacher's Club."