If You're a Fortune 500 - You Better Be Bloggin'

A recent article in PR Week points out that 15% of Fortune 500 companies are communicating with consumers via blogs.

Read the article here.

We here at GI feel have a company blog is a necessary part of a good web presence and always push it to our clients.

Contact us to see how we can help maximize your company's online strategy.

Going Interactive Now Hiring

Interactive / Web Developer
Going Interactive is looking for that perfect Interactive Developer. Agency experience required.

This position involves forward thinking, creativity, and the desire to widen your perspective as a new media developer. You will be asked to combine design, content, navigation, motion graphics, and usability to create a powerful and integrated experience for the end-user. You will be expected to understand the client's needs and work harmoniously with a creative director, to ensure client expectations and project goals are met.

We're looking for someone who has a clean approach to development and design and pays close attention to the details. We want someone honest, dependable, positive, and constructive. Someone who is driven, works under tight deadlines, focuses under pressure, and doesn't mind 10 rounds of edits. Besides all that, you must have a great sense of humor and enjoy what you do. Experience working with B2C brands is a plus.

Job Requirements: Skills include: Flash 8 (Action Scripting 2/3), ALL about web development apps (CSS, ASP, PHP, HTML, AJAX, DHTML) Photoshop, Illustrator, Final Cut Pro, After Effects. Additional bonus skills include: DVD Studio, video editing, PowerPoint, and other interactive applications.

At least four years experience in the agency/design world, with an ideal focus in new media / web / flash / video / viral marketing.

Application Process: Please don't take it personally. We only respond to appropriate candidates.

No Recruiters Please!

No calls. Send ground-breaking links and portfolio samples to: fng@goinginteractive.com

What's the difference between Gen Xer & Gen Yer?

Forrester did a recent survey comparing the two groups. I found it very interesting (and true!). The short of the story is that Gen Yers (ages 18-28) are setting the pace for new technology and adoption. They spend more time online for leisure AND work rather than watching the "old" TV. While Gen Xers (ages 29-42) are traditionally using technology when it supports their lifestyle or intersect with their personal needs. They are saying that Gen Yers are really the first native online population. Wow!

So this is really interesting stuff mainly because it's the group that YOU and US at Going Interactive will be marketing to more and more over the next (million years - ha ha). To see the charts and get more details check out the Survey on Marketing Charts.

Feel free to drop us a line if you'd like to take your communications to the next level.

Sincerely - Jason Davenport

Photo courtesy of Wikipedia

Sustainable Video for Kawneer

Going Interactive recently wrapped production of a DVD video presentation for Kawneer's Sustainable Products initiative.

GI worked with Function ATL on the piece.

View sample of the piece here.

New Apple iPhone Apps

Apple has done it again. The app store seems to have a number of really great items in it (Pandora, Shazam, Twitteriffic - to name a few). If you don't already have an iPhone... well, you may consider it soon. It really is a laptop in the palm of your hands. Check out your iTunes app store to see more.
(Image borrowed from Apple.com)

One-Third of Entertainment Consumed on PCs

Wow - great research article about time spent on PC's vs. TV, Radio, Magazines, etc.

"36 percent of all entertainment is consumed on computers, according to Netpop Research, whose recent findings underscore the central role of the PC as a primary access point for entertainment, reports MarketingCharts.

Teens and adults (those age 13-34) with broadband connections now spend more time in front of computers than watching blockbuster movies or reading novels and fashion magazines, the study found."
Read the whole article here.

We here at Going Interactive spend most of our time on computers too! Give us a shout: info@goinginteractive.com

Slick image borrowed from: www.webopedia.com

Don't slow down

This survey from AMA rings true...
"Some 60 percent of American Marketing Association member marketers say halting or reducing spend on key marketing programs is the biggest mistake marketers can make in an economic downturn." As reported on MarketingVox. Read the full survey results.

Apple TV - Great Alternative to Overdone Cable

Channel surfing one night this week we (yet again) got frustrated in finding anything good on to entertain us. The same lineup of stupid reality shows, endless talking head news shows, home fix up shows, etc.

I have an Apple TV hooked up to our TV that we usually use to watch our photo albums on TV and now rent movies. Sometimes we watch Podcasts on the weekends.

It suddenly popped into my head to check in on some of my video podcast subscriptions, Namely, the Bitchin' Kitchen. However for some reason I didn't have any new episodes so I decided to look at Apple's "Podcast" directory on the AppleTV. There I http://www.blogger.com/img/gl.link.gifdiscovered a lot of little new video podcasts form major providers. But the best was T. A fan of the web site, I had no idea they were producing such slick and hilarious video podcasts. We spent the next 20 minutes watching great little skits.

It was breath of fresh air in the face of the endless cable television channel surfing.

Be sure to consider getting your own AppleTV. I think they are great and offer an awesome variety of major and "indie" entertainment options that you don't get on nightly cable broadcasting.

- DD

Adobe Says Flash Is Now Search Engine Friendly

Could it be? Well, we're very excited about the recent news we saw on Marketing Vox today.

Here's a little of the scoop...

"With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text.

Adobe, the creator of Flash Player, developed a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. The technology was released to Google and Yahoo. As a result of the service, text and links from Flash apps can appear in search results for users querying relevant keywords, just like ordinary content, Adobe wrote."

Flash Player already reaches over 98% of Internet-enabled desktops and more than half a billion handsets and mobile devices. Basically what all this means is... you should give Going Interactive a call today to discuss your next Flash project.