Good Article on Using Viral Videos

There's a good article containing "Ten Lessons for Marketers Using Viral Videos" on Advertising Age.com

Lessons include -

A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will

Online-video marketing is not just about contests

and...
our personal favorite...

You may be a conservative organization, but don't let that keep you from this medium.

Check out the article here.

Going Interactive Awarded Adobe Site of the Day for RubiksRevolution.com

Going Interactive is proud to announce that RubiksRevolution.com was selected as Adobe's Site of the Day for November 19, 2007.

Going Interactive designed and developed the site from ground up to promote the new interactive Rubik's Revolution game cube.

Primary Web Use: Content instead of Communications

According to the Online Publishers Association, Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago.

The studied showed that for 2007 internet usage was divided:
Content 47%
Search 5%
Commerce 15%
Communications 33%

Read the report here.

To us here at Going Interactive that supports our belief that now more than ever it's important that your web strategy involve relevant, engaging and dynamic content. Media like online interactive activities, blogs, RSS and video can all be valuable contributors to your web presence.

New Breed of Shopper? The "Social Researcher"

On MarketingVox today there is a piece about new study that reveals a new breed of online shopper dubbed the "Social Researcher" who places increased significant emphasis on peer feedback in product review when making a decision.

Check out the posting here.

Good Piece on 5 Executed Viral Marketing Campaigns

Norwegian blogger Lars-Christian has a great post highlighting "5 Successfully Executed Viral Marketing Campaigns". The campaigns mentioned are Coca-Cola Zero, Batman - The Dark Knight movie, I Love Bees (Halo 2 video game), Radiohead's self album online release, and Hotmail. Click here to read Lars-Christian's posting and get some details on those campaigns.