Awesomely Cool Photos at Going Interactive's Flicker Page

We've been photographing our trips, projects, happenings and more for quite some time now. Now YOU can see them in one easy place on our Going Interactive Flicker page. Feel free to save them off for your own use too (desktops, etc).

Going Interactive Sponsors "Walk for the Love of Kids"

Going Interactive was proud to be a Platinum Sponsor of the Children's Healthcare of Atlanta's "Walk for the Love of Kids" charity walk. The walk was held on October 20th at Willis Park in Alpharetta.

The Walk for the Love of Kids began in 2005 in memory of Kim Fusinaz, a physical therapist who had been with Children's Healthcare of Atlanta for 11 years. Kim always wanted to set up a foundation that would provide funding for various equipment needs for children of all ages and disabilities. All proceeds from this event will benefit Children's Healthcare of Atlanta and be used to purchase physical therapy equipment.

Here's a few photos Going Interactive's Phil Brane took while attending the event.

Halloween Season - time for "Zombie Interactive"

Since Halloween is right around the corner we thought it would be nice to post a link to our classic video short "Zombie Interactive". Enjoy!

Online Social Media Spending to Increase Next Year

A recent posting on MarketingVox mentioned that a large number of marketers already using social media are planning to "increase" or "increase significantly" their spending (according to recent survey by social media application provider Prospero Technologies.

Of the marketers surveyed...

30% planned to increase significantly
58% planned to increase
10% planned no change
0% planned to decrease slightly
0% planned to decrease significantly
2% had no response

To see the complete article click here

Home Safety Council on NBC's TODAY Show

The Home Safety Council's Meri-K Appi was on NBC's Today Show this morning speaking about home fire safety. On the show a house was set on fire and new types of escape ladders were demonstrated.

Going Interactive is proud to produce (in conjunction with Brand Resources Group) the Home Safety Council's national website at www.homesafetycouncil.org. We're excited that the TODAY Show's website has a link to the Home Safety Council and Fire Safety Week.

Here is a link to a great page on home fire safety on HSC's web site.

Going Interactive takes home 3 IABC Golden Flames

Going Interactive took home 3 Bronze Flame awards from the 2007 IABC (International Association of Business Communicators) awards show. The 3 awards were for Going Interactive's work on the Rentals.com "George the dog" radio spots, the RubiksRevolution.com flash website, and the Going Interactive 2006 ShowReel for motion graphics / video. Phil, Dabiri, Sarah, and Jason all attended the event which was held in downtown Atlanta. Here's some photos of the gang at the event.

Highlights from the AIGA National "Next" Conference

I had a fantastic time in Denver at the AIGA Next Conference. The overall them of the conference was "what's next" and we were filled with design inspiration of many varieties that I hope to apply in our work at Going Interactive.

The first full day of the conference started with a superbly enlightening speech by Janine Benyus, author of "Biomimicry: Innovation Inspired by Nature" and founder of of the Biomimicry Institute. I had never heard the term "biomimicry" before then, but now I think it is a term the world needs to know. Basically it means mimicking nature's processes to create sustainable replacements for resource wasting tasks. Benyus brought to our attention to facts such as that nature uses only five polymers to create all it's natural hard surfaces, whereas we humans use 350 - making recycling very difficult. She also showed a concept Mercedes car design that was based on mimicking a yellow pufferfish's body. The final car model supposedly gets 70 mpg! Here wrap up message for all of us to "get quiet, use your cleverness to listen to nature, emulate, then say thank you.

The next highlight was the "Creativity and Risk" session by Paul Budnitz, found of Kidrobot, the world's premiere creator and retailer of limited-edition toys and apparel. Budnitz spoke his creative strategies and collaboration with a variety of contemporary artists. I was also enlightened by KidRobot's "gallerist" approach to product releases - offering only limited numbers of any toy or clothing piece - they instantly sell out and become collectible. It was also interesting to hear him talk about how and why they turned Walmart down for offers to produce and carry their toy designs.

From there I tremendously enjoyed "Music Packaging in the iPod Age" by Neal Ashby, principal of Ashby Design, and Matthew Curry, principal of Imagefed. These guys delved into something Going Interactive already felt was coming - the interactive packaging of music (as opposed to just old CD packages and still frame jpgs). They showed some great examples of what music packaging could look like on an iPod touch (if only Apple will put the Flash player on it!). Now a music artist can and should have a full content interactive media packing to their music.

The next day revealed an awesome presentation on interactive design and how control is passing from designers to design consumers. This session was by Khoi Vinh, design director at the NYTimes.com. He spoke to the fact that design consumers are demanding control over the way design solutions look, behave,, respond to their needs, and even over how design is delivered.

These were just some of the highlights of an incredible two and half days of design related sessions. Thanks AIGA for putting on an awesome national conference!

- Doug Davenport Jr.
Going Interactive

UPS "International Paperless Adventure" Online Game Produced by Going Interactive

UPS just launched a new paperless international shipping service with an online game produced by Going Interactive. The game invites you to play and "see how well you can avoid unnecessary paperwork" by guiding your UPS across the globe while dodging paper stacks, seagulls, and other interruptions.

Play the game here at http://paperlessgame.ups.com.

To discover how Going Interactive can bring your online marketing to life with an interactive game contact us today at 770.643.3014 or info@goinginteractive.com

CNN Radio Energy Drink Can Design

Here's a photo of a promotional energy drink can we designed for CNN Radio.

Going Interactive Wins Three Golden Flame Awards

We're pleased to announce that we've won three IABC (International Association of Business Communicators) Golden Flame Awards!

In the electronic media: film or video category our 2006 Going Interactive Reel has been chosen.

In the "Internet/Intranet/Extranet: Web Animation" our website for the Rubiks Revolution has won.

And in the "Advertising - Radio" our radio spot of "George the Dog" for Rentals.com has won.

We wont' know until the event on October 11th whether they are bronze, gold, or silver winners, but we're darn excited to be a part of it all!

Thanks IABC / Atlanta!