Thursday, June 22, 2006

Going Interactive brings AutoGuide Media Kit to Life on DVD Video


When a company has invested in high profile print design media for their brand it's important that they make sure all the supporting media are up to the same grade. That includes websites, presentations, AND trade show booth media.

When AutoGuide needed their professional print Media Kit brought to life on screen for trade show usage they came to Going Interactive.

Going Interactive took the files from AutoGuide's internal graphics department (who had produced the outstanding print folder piece) and ran with the project. After concepting the overall flow and information organization of the piece they got to work designing animation, motion-graphics, music and sound.

Click here to vide a QuickTime sampling of the piece that was mastered on DVD and is being shown on large wide screen plasma monitors at trade shows.

If you have a media kit or other print piece you would like to bring to life on the digital screen contact Going Interactive to find out how to get started.

Monday, June 12, 2006

Going Interactive Guys at AIGA MOVE3 in NYC


Here is a photo of Going Interactive's Doug and Jason Davenport on the streets of the Big Apple at the AIGA MOVE3 Conference in NYC in May. At the conference we were inspired by the likes of Scanner, Adult Swim guys, Laurie Anderson, Jean-Paul Goude and more. Thanks to AIGA NY for putting this event on. Unfortunately we didn't make it to that new cool new Apple Store on 5th Avenue!

Friday, June 09, 2006

GI Produces Flash Email Campaign for Oglethorpe University

A Flash based email campaign can be an excellent way to call your clients, customers, or fans to action. In this case, Oglethorpe University in Atlanta, used Going Interactive to produce a Flash based online animation presentation sent to alumi as a call for alumi foundation donations. A graphical html email was sent through Going Interactive's email fulfillment system (including full response tracking) to a master distibution list. The email guided people to the online Flash presentation for info on how and why to donate to the Oglethorpe Fund.


Take a look at the online piece here.

Thursday, June 08, 2006

Going Green Screen! Video Shoots On Location


Going Interactive is currently working the Anderson Agency in Atlanta on a full motion video presentation / DVD for ASAP IT Staffing and Consulting. We recently shot our initial green screen footage of the company founders on location with our crew. The footage will now be digitally edited with motion graphics, voice over, and music to create a dynamic piece entitled "The Art of IT Staffing". This piece will be utilized in ASAP's tradeshow booths and online.

Check back in a few weeks for a posting of the final piece.

Monday, June 05, 2006

GoingInteractivePodcast.com Online Now


Going Interactive has just launched their own dedicated Podcast website at www.goinginteractivepodcast.com. Here we'll post our helpful and entertaining series of Podcasts. Categories include our Business Series, GI Shop Talk (where we discuss the news and sites of the week), Just For Fun (some of our self promotional funny stuff), and Noteable (a section with links to other relevant Podcasts.

What is a Podcast you ask?

Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term podcast, like 'radio', can mean both the content and the method of delivery. The host or author of a podcast is often called a podcaster. Podcasters' web sites may also offer direct download or streaming of their files; a podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.